{"id":12868,"date":"2026-05-24T13:11:06","date_gmt":"2026-05-24T13:11:06","guid":{"rendered":"https:\/\/natharatmouchrika.net\/home\/?p=12868"},"modified":"2026-05-24T13:20:09","modified_gmt":"2026-05-24T13:20:09","slug":"the-end-of-the-internets-golden-age","status":"publish","type":"post","link":"https:\/\/natharatmouchrika.net\/home\/?p=12868","title":{"rendered":"The end of the internet&#8217;s golden age"},"content":{"rendered":"<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-medium wp-image-12869 alignleft\" src=\"https:\/\/natharatmouchrika.net\/home\/wp-content\/uploads\/2026\/05\/e1f76051868c6b6371b0949367a56a0c-170x300.jpg\" alt=\"\" width=\"170\" height=\"300\" srcset=\"https:\/\/natharatmouchrika.net\/home\/wp-content\/uploads\/2026\/05\/e1f76051868c6b6371b0949367a56a0c-170x300.jpg 170w, https:\/\/natharatmouchrika.net\/home\/wp-content\/uploads\/2026\/05\/e1f76051868c6b6371b0949367a56a0c-580x1024.jpg 580w, https:\/\/natharatmouchrika.net\/home\/wp-content\/uploads\/2026\/05\/e1f76051868c6b6371b0949367a56a0c.jpg 736w\" sizes=\"auto, (max-width: 170px) 100vw, 170px\" \/><\/p>\n<p style=\"text-align: left;\">Google&#8217;s <a class=\"gtmContentClick\" href=\"https:\/\/www.axios.com\/2026\/05\/20\/google-ai-search-agents-chatbots\" target=\"_self\" data-vars-link-text=\"overhaul\" data-vars-click-url=\"https:\/\/www.axios.com\/2026\/05\/20\/google-ai-search-agents-chatbots\" data-vars-content-id=\"23eac4ca-fcb9-4b86-91f6-49cf9bcdf9f1\" data-vars-headline=\"The end of the internet's golden age\" data-vars-event-category=\"story\" data-vars-sub-category=\"story\" data-vars-item=\"in_content_link\">overhaul<\/a>\u00a0of the search bar this week washes away one of the last vestiges of the internet&#8217;s halcyon era \u2014 when search tools felt empowering, social media and swiping were novel, and popular disillusionment had yet to set in.<\/p>\n<p style=\"text-align: left;\"><strong>Why it matters:\u00a0<\/strong>The AI era and the TikTok-ification of social media have produced a digital world that&#8217;s responsive to the market demands of today and unrecognizable from a decade ago.<\/p>\n<div id=\"piano-recaptcha\" style=\"text-align: left;\"><\/div>\n<div id=\"piano-wall\" style=\"text-align: left;\">\n<div id=\"piano-container\" class=\"gtmView\" data-cy=\"piano-wall-modal\" data-vars-location=\"banner\" data-vars-sub-category=\"piano\" data-vars-experiment=\"subwall\" data-vars-experiment-variant=\"unknown_variant\" data-vars-product=\"core\" data-vars-page-type=\"story\" data-vars-sub-product=\"national\" data-vars-latitude=\"36.8\" data-vars-longitude=\"2.92\" data-vars-postal-code=\"16008\" data-vars-event-name=\"cta_view\"><\/div>\n<\/div>\n<p style=\"text-align: left;\"><strong>In heralding\u00a0<\/strong>the &#8220;biggest upgrade to our Search box in over 25 years,&#8221; Google\u00a0<a class=\"gtmContentClick\" href=\"https:\/\/blog.google\/products-and-platforms\/products\/search\/search-io-2026\/#powerful-ai\" target=\"_blank\" rel=\"noopener\" data-vars-link-text=\"acknowledged\" data-vars-click-url=\"https:\/\/blog.google\/products-and-platforms\/products\/search\/search-io-2026\/#powerful-ai\" data-vars-content-id=\"23eac4ca-fcb9-4b86-91f6-49cf9bcdf9f1\" data-vars-headline=\"The end of the internet's golden age\" data-vars-event-category=\"story\" data-vars-sub-category=\"story\" data-vars-item=\"in_content_link\">acknowledged<\/a>\u00a0that search was a model of the past and that its core product had to be more aligned with the AI age.<\/p>\n<ul style=\"text-align: left;\">\n<li>The blue links that colored the Google user experience for decades<strong>\u00a0<\/strong>have been demoted to a secondary offering as zero-click answers get top billing.<\/li>\n<li><a class=\"gtmContentClick\" href=\"https:\/\/www.axios.com\/2025\/07\/23\/publishers-google-zero\" target=\"_self\" data-vars-link-text=\"Publishers\" data-vars-click-url=\"https:\/\/www.axios.com\/2025\/07\/23\/publishers-google-zero\" data-vars-content-id=\"23eac4ca-fcb9-4b86-91f6-49cf9bcdf9f1\" data-vars-headline=\"The end of the internet's golden age\" data-vars-event-category=\"story\" data-vars-sub-category=\"story\" data-vars-item=\"in_content_link\">Publishers<\/a>, SEO firms, affiliate marketers and review sites built around Google traffic are now fighting for visibility in a search experience that delivers fewer clicks.<\/li>\n<\/ul>\n<p style=\"text-align: left;\"><strong>The big picture:\u00a0<\/strong>Americans&#8217; trust in Big Tech has plunged over the last 15 years, forcing drastic shifts from the status quo alongside technological advancements.<\/p>\n<ul style=\"text-align: left;\">\n<li>The share of Americans with a &#8220;great deal&#8221; or &#8220;quite a lot&#8221; of confidence in big tech companies was only 24% in 2025, down from 32% in 2020, according to\u00a0<a class=\"gtmContentClick\" href=\"https:\/\/news.gallup.com\/poll\/1597\/confidence-institutions.aspx\" target=\"_blank\" rel=\"noopener\" data-vars-link-text=\"Gallup polling.\" data-vars-click-url=\"https:\/\/news.gallup.com\/poll\/1597\/confidence-institutions.aspx\" data-vars-content-id=\"23eac4ca-fcb9-4b86-91f6-49cf9bcdf9f1\" data-vars-headline=\"The end of the internet's golden age\" data-vars-event-category=\"story\" data-vars-sub-category=\"story\" data-vars-item=\"in_content_link\">Gallup polling.<\/a><\/li>\n<li>Between 2015 and 2019, the percent of Americans who said tech companies have a positive effect on the country plunged from 71% to 50%,\u00a0<a class=\"gtmContentClick\" href=\"https:\/\/www.pewresearch.org\/short-reads\/2019\/07\/29\/americans-have-become-much-less-positive-about-tech-companies-impact-on-the-u-s\/\" target=\"_blank\" rel=\"noopener\" data-vars-link-text=\"according to Pew polling.\" data-vars-click-url=\"https:\/\/www.pewresearch.org\/short-reads\/2019\/07\/29\/americans-have-become-much-less-positive-about-tech-companies-impact-on-the-u-s\/\" data-vars-content-id=\"23eac4ca-fcb9-4b86-91f6-49cf9bcdf9f1\" data-vars-headline=\"The end of the internet's golden age\" data-vars-event-category=\"story\" data-vars-sub-category=\"story\" data-vars-item=\"in_content_link\">according to Pew polling.<\/a><\/li>\n<li>Go back even further and tech companies topped a\u00a0<a class=\"gtmContentClick\" href=\"https:\/\/www.pewresearch.org\/2010\/05\/05\/united-we-stand-on-technology\/\" target=\"_blank\" rel=\"noopener\" data-vars-link-text=\"2010 Pew poll\" data-vars-click-url=\"https:\/\/www.pewresearch.org\/2010\/05\/05\/united-we-stand-on-technology\/\" data-vars-content-id=\"23eac4ca-fcb9-4b86-91f6-49cf9bcdf9f1\" data-vars-headline=\"The end of the internet's golden age\" data-vars-event-category=\"story\" data-vars-sub-category=\"story\" data-vars-item=\"in_content_link\">2010 Pew poll<\/a>\u00a0of the most favorable institutions, on par with small business.<\/li>\n<\/ul>\n<p style=\"text-align: left;\"><strong>Platforms have sought\u00a0<\/strong>changes in response to the dissatisfaction and fatigue.<\/p>\n<div class=\"gtmView\" style=\"text-align: left;\" data-vars-experiment=\"mid_story_ad\" data-vars-experiment-variant=\"ad\" data-vars-sub-category=\"non-piano\" data-vars-product=\"core\" data-vars-page-type=\"story\" data-vars-sub-product=\"national\" data-vars-latitude=\"36.8\" data-vars-longitude=\"2.92\" data-vars-postal-code=\"16008\" data-vars-event-name=\"cta_view\" data-vars-deprecated-category=\"cta\" data-vars-deprecated-experiment=\"mid_story_ad\" data-vars-deprecated-experiment-variant=\"ad\" data-vars-deprecated-label=\"cta\/view\/mid_story_ad\/ad\" data-gtm-vis-first-on-screen48430672_468=\"301944\" data-gtm-vis-total-visible-time48430672_468=\"1000\" data-gtm-vis-first-on-screen48430672_506=\"301944\" data-gtm-vis-total-visible-time48430672_506=\"1000\" data-gtm-vis-first-on-screen48430672_505=\"301944\" data-gtm-vis-total-visible-time48430672_505=\"1000\" data-gtm-vis-first-on-screen48430672_501=\"301944\" data-gtm-vis-total-visible-time48430672_501=\"1000\" data-gtm-vis-first-on-screen48430672_531=\"301944\" data-gtm-vis-total-visible-time48430672_531=\"1000\" data-gtm-vis-first-on-screen48430672_37=\"301944\" data-gtm-vis-total-visible-time48430672_37=\"1000\" data-gtm-vis-first-on-screen48430672_493=\"301944\" data-gtm-vis-total-visible-time48430672_493=\"1000\" data-gtm-vis-has-fired48430672_468=\"1\" data-gtm-vis-has-fired48430672_506=\"1\" data-gtm-vis-has-fired48430672_505=\"1\" data-gtm-vis-has-fired48430672_501=\"1\" data-gtm-vis-has-fired48430672_531=\"1\" data-gtm-vis-has-fired48430672_37=\"1\" data-gtm-vis-has-fired48430672_493=\"1\">\n<div class=\"mt-6 mb-6\">\n<div class=\"gtmView midStoryAd grid justify-center items-center py-2 overflow-hidden lg:overflow-visible\" data-cy=\"mid-story-ad\" data-vars-event-name=\"ad_view\" data-vars-product=\"core\" data-vars-page-type=\"story\" data-vars-sub-product=\"national\" data-vars-latitude=\"36.8\" data-vars-longitude=\"2.92\" data-vars-postal-code=\"16008\" data-vars-sub-category=\"mid_story\" data-vars-content-id=\"23eac4ca-fcb9-4b86-91f6-49cf9bcdf9f1\" data-vars-headline=\"The end of the internet's golden age\" data-gtm-vis-first-on-screen48430672_468=\"301944\" data-gtm-vis-total-visible-time48430672_468=\"1000\" data-gtm-vis-first-on-screen48430672_506=\"301944\" data-gtm-vis-total-visible-time48430672_506=\"1000\" data-gtm-vis-first-on-screen48430672_505=\"301944\" data-gtm-vis-total-visible-time48430672_505=\"1000\" data-gtm-vis-first-on-screen48430672_501=\"301944\" data-gtm-vis-total-visible-time48430672_501=\"1000\" data-gtm-vis-first-on-screen48430672_531=\"301944\" data-gtm-vis-total-visible-time48430672_531=\"1000\" data-gtm-vis-first-on-screen48430672_37=\"301944\" data-gtm-vis-total-visible-time48430672_37=\"1000\" data-gtm-vis-first-on-screen48430672_493=\"301944\" data-gtm-vis-total-visible-time48430672_493=\"1000\" data-gtm-vis-has-fired48430672_468=\"1\" data-gtm-vis-has-fired48430672_506=\"1\" data-gtm-vis-has-fired48430672_505=\"1\" data-gtm-vis-has-fired48430672_501=\"1\" data-gtm-vis-has-fired48430672_531=\"1\" data-gtm-vis-has-fired48430672_37=\"1\" data-gtm-vis-has-fired48430672_493=\"1\"><\/div>\n<\/div>\n<\/div>\n<ul style=\"text-align: left;\">\n<li>The popularity of YouTube and TikTok have pushed other platforms like Facebook, Instagram and X to serve content based on what it thinks users want rather than which accounts they&#8217;ve proactively followed.<\/li>\n<li>Even\u00a0<a class=\"gtmContentClick\" href=\"https:\/\/www.axios.com\/2026\/05\/13\/singles-events-dating-app-fatigue\" target=\"_self\" data-vars-link-text=\"dating apps\" data-vars-click-url=\"https:\/\/www.axios.com\/2026\/05\/13\/singles-events-dating-app-fatigue\" data-vars-content-id=\"23eac4ca-fcb9-4b86-91f6-49cf9bcdf9f1\" data-vars-headline=\"The end of the internet's golden age\" data-vars-event-category=\"story\" data-vars-sub-category=\"story\" data-vars-item=\"in_content_link\">dating apps<\/a>\u00a0are wearing thin, particularly for Gen Z. Bumble CEO Whitney Wolfe Herd\u00a0<a class=\"gtmContentClick\" href=\"https:\/\/www.axios.com\/2026\/05\/07\/bumble-removes-swipe-hinge-tinder\" target=\"_self\" data-vars-link-text=\"told\" data-vars-click-url=\"https:\/\/www.axios.com\/2026\/05\/07\/bumble-removes-swipe-hinge-tinder\" data-vars-content-id=\"23eac4ca-fcb9-4b86-91f6-49cf9bcdf9f1\" data-vars-headline=\"The end of the internet's golden age\" data-vars-event-category=\"story\" data-vars-sub-category=\"story\" data-vars-item=\"in_content_link\">told<\/a>\u00a0&#8220;The Axios Show&#8221; that the company is planning to remove the &#8216;swipe&#8217; as part of an overhaul of the app.<\/li>\n<\/ul>\n<p style=\"text-align: left;\"><strong>The intrigue:\u00a0<\/strong>The companies that built the early internet are the ones speeding to disrupt it in order to avoid being the disruptees of the AI age.<\/p>\n<ul style=\"text-align: left;\">\n<li><a class=\"gtmContentClick\" href=\"https:\/\/www.axios.com\/2026\/05\/21\/google-ai-anthropic-openai-war\" target=\"_self\" data-vars-link-text=\"Google\" data-vars-click-url=\"https:\/\/www.axios.com\/2026\/05\/21\/google-ai-anthropic-openai-war\" data-vars-content-id=\"23eac4ca-fcb9-4b86-91f6-49cf9bcdf9f1\" data-vars-headline=\"The end of the internet's golden age\" data-vars-event-category=\"story\" data-vars-sub-category=\"story\" data-vars-item=\"in_content_link\">Google<\/a>\u00a0and\u00a0<a class=\"gtmContentClick\" href=\"https:\/\/www.axios.com\/2024\/09\/27\/meta-ai-posts-facebook-instagram\" target=\"_self\" data-vars-link-text=\"Meta\" data-vars-click-url=\"https:\/\/www.axios.com\/2024\/09\/27\/meta-ai-posts-facebook-instagram\" data-vars-content-id=\"23eac4ca-fcb9-4b86-91f6-49cf9bcdf9f1\" data-vars-headline=\"The end of the internet's golden age\" data-vars-event-category=\"story\" data-vars-sub-category=\"story\" data-vars-item=\"in_content_link\">Meta<\/a>\u00a0are infusing AI into existing products and upending the user experience for products generating hundreds of billions of dollars before establishing what the next business model looks like.<\/li>\n<\/ul>\n<p style=\"text-align: left;\"><strong>The bottom line:\u00a0<\/strong>Polling suggests Americans\u00a0<a class=\"gtmContentClick\" href=\"https:\/\/www.axios.com\/2026\/05\/17\/ai-backlash-polling-sentiment\" target=\"_self\" data-vars-link-text=\"remain skeptical\" data-vars-click-url=\"https:\/\/www.axios.com\/2026\/05\/17\/ai-backlash-polling-sentiment\" data-vars-content-id=\"23eac4ca-fcb9-4b86-91f6-49cf9bcdf9f1\" data-vars-headline=\"The end of the internet's golden age\" data-vars-event-category=\"story\" data-vars-sub-category=\"story\" data-vars-item=\"in_content_link\">remain skeptical<\/a>\u00a0of Big Tech even as companies push aggressively into AI products.<\/p>\n<p style=\"text-align: left;\">Link :\u00a0<a href=\"https:\/\/www.axios.com\/2026\/05\/23\/google-search-internet-social-media\">https:\/\/www.axios.com\/2026\/05\/23\/google-search-internet-social-media<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Google&#8217;s overhaul\u00a0of the search bar this week washes away one of the last vestiges of the internet&#8217;s halcyon era \u2014 when search tools felt empowering, social media and swiping were novel, and popular disillusionment had yet to set in. Why it matters:\u00a0The AI era and the TikTok-ification of social media have produced a digital world &hellip;<\/p>\n","protected":false},"author":1,"featured_media":12869,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[50],"tags":[],"class_list":["post-12868","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-science"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v23.5 (Yoast SEO v27.4) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>The end of the internet&#039;s golden age - \u0645\u0648\u0642\u0639 \u0646\u0638\u0631\u0627\u062a \u0645\u0634\u0631\u0642\u0629<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/natharatmouchrika.net\/home\/?p=12868\" \/>\n<meta property=\"og:locale\" content=\"ar_AR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"The end of the internet&#039;s golden age\" \/>\n<meta property=\"og:description\" content=\"Google&#8217;s overhaul\u00a0of the search bar this week washes away one of the last vestiges of the internet&#8217;s halcyon era \u2014 when search tools felt empowering, social media and swiping were novel, and popular disillusionment had yet to set in. 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